A while ago I got contacted by Ute Klingelhöfer, the founder and CEO of Contentwerk, asking me:
“How can I find the right people, who align with my values, in order to build my business?”
Ute owns a business that teaches entrepreneurs to create content. Her company offers online programs supported by coaching. She now wants to expand her services to other countries and is looking for new business partners and people in support roles.
I loved Ute’s question and I loved, even more, the fact that she is aware that finding the right people is critical for moving her business forward, and that she realises how important it is that the core values of her partners and employees are aligned with the companies’ core values.
Of course, to find out what people fit your company values, you, first of all, need to find out what your companies’ core values are.